Podtrac Attribution for Publishers

Measure New Audience, Downloads and ROI from Your Podcast Ads Promoting Your Podcasts

When it’s time to invest in expanding your podcast audience, use Podtrac Attribution for Publishers to see how your podcast ads perform in generating new listeners and downloads to your show.   

What it Does

Podtrac Attribution for Publishers enables you, as a podcast publisher, to measure the effectiveness of ads in other podcasts to build your podcast audience. 

  • Podtrac Attribution tracks both dynamically inserted (DAI) ads and baked-in (embedded) ads.  

  • You can track both ads you purchase and ads you trade or negotiate for free.  

What You Get

When you use Podtrac Attribution for Publishers, Podtrac gives you a dashboard so you can see how ads in each show perform in driving new audience members and new downloads of your podcast.

Key Metrics

For each show you’re running ads in, the Podtrac Attribution dashboard gives you:  delivered impressions, new audience members from that show, new downloads from those new audience members, conversion rates, cost per action, and more.

How it Works

  1. Tell us the show you are promoting, the shows you are running ads in, and when the ads will run.

  2. We’ll give you ad tracking details.

  3. Once your ads begin, we’ll send you a login to the new Podtrac Attribution dashboard to see the results.

To Learn More About Podtrac Attribution for Publishers Contact Us