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Press ReleasesStudies Reveal Advertising in Podcasts and Online Shows are Three Times as Effective as Other Online Video AdsAd Effectiveness Measures High Across Four Product Categories Over Two YearsApril 7, 2008 Podtrac Announces TrueTrackSM the First Automatically Distributed Platform-Independent Play Measurement System for Audio & Video Podcasts on PCs and Portable DevicesPodtrac's Intra-File Play Measurement Technology Fulfills Advertising Industry's Play Data Requirement to Fully Embrace Podcast & Serial Video Clip AdvertisingSeptember 28, 2007 Podtrac Announces the First Online Media Planning Service for Podcasts and Serial Video ClipsPodtrac Helps Advertisers Find Brand Appropriate Target Audiences in Serial Audio and Video ContentFebruary 21, 2007 Podtrac Announces GoDaddy.com Podcast Advertising Campaign with the First Custom-Produced Podcast Advertisement Episode of French Maid TVPodtrac Brings GoDaddy.com to French Maid TV as First AdvertiserSeptember 29, 2006 Podtrac Announces Podtrac Superlatives and New Measurement Data at Advertising Research Federation's 1st Audience Measurement SymposiumPodtrac's CEO Mark McCrery is Speaking on Emerging Media Measurement ChallengesJune 20, 2006 Podtrac Reveals New Data From Its Largest Worldwide Database of Podcasting DemographicsMRI Index is Off the Charts for Podcast Listeners and ViewersMay 30, 2006 Podtrac Opens for Ad Sales and Starts First Podcast On-Line Advertising AuctionOn-line Auction will Help Determine Ad Rates for the Podcasting Market and Now Podtrac Advertising Services include Detailed Demographic Profiles, Online Media Kits and Customized Media PlanningJanuary 17, 2006 Men are Listening to Podcasts but Women are Getting Hooked, TooStudy Finds That Today’s Podcast Audience is Largely Male but Females are Just as Likely to Have Listened in the Past WeekDecember 27, 2005 Mediamark Research Inc. and Podtrac Combine Forces to Offer the Advertising and Podcast Industries Audio and Video Podcast DemographicsFree Analysis of Individual Podcast Audiences Offered to Advertisers and Podcasters through Podtrac.comNovember 11, 2005 Podtrac Launches First Advertising Infrastructure and Sales Service for the Podcasting MarketPodtrac Provides Free Podcast Audience Profiles, Third Party Measurement, Industry Proven Demographics and Targeted Advertising Capabilities to Best Buy and Sell Podcast Sponsorships and AdvertisementsNovember 11, 2005 Corporate Fact SheetPodtrac in the NewsPodcast Advertising - Not To Be Overlooked?WildBlueSkies, Apr. 26, 2008Remember Podcasting? Listeners Do.Emarketer, Apr. 24, 2008Podcast Ads 7 Times As Effective As Television AdsPodcasting News, Apr. 24, 2008Amazing Ad Recall Rates from Podcasts, Online Video ShowsMarketing Vox, Apr. 22, 2008Amazing Ad Recall Rates from Podcasts, Online Video ShowsMarketing Charts, Apr. 21, 2008Report: Podcasts Thrice as Effective as Online AdsAdotas, Apr. 16, 2008Study: Podcasts Benefit BrandsMediaweek, Apr. 7, 2008A Free Research and Planning Tool, for Podcasts OnlyClickZ, Feb. 14, 2007Podtrac Unveils Web-Based Media PlannerMediaWeek, Feb. 14, 2007The Next Big Ad Medium: PodcastsBusinessWeek, Feb. 14, 2007Podtrac hopes new tool gets advertisers comfortableMarketWatch, Feb. 14, 2007Podcasting Expected to SurgeBizReport, Feb. 13, 2007Google Credited for Podcasting PotentialiMedia Connection, Feb. 12, 2007Google Seen Powering Podcast Ad GrowthMarketWatch, Feb. 12, 2007Podcasting to Generate $400 Mil. in Ads by 2011MediaWeek, Feb. 12, 2007Study: Podcasts To HatchMediaWeek, Feb. 12, 2007Online Video Advertising Heats UpGigaOM, Jan. 22, 2007GoDaddy Launches FrenchMaid TVWeb Host Industry News, Oct. 2, 2006Podcaster of the Year Wants Name ChangeMarketWatch, Sept. 29, 2006Podcasters Plead For Microsoft's HelpInformation Week/Tech Web, Sept. 29, 2006Podtrac Launches GoDaddy.com Podcast Ad CampaignAdotas, Sept. 29, 2006HBO Promotes Via PodcastsMediaWeek, March 7, 2006HBO Promotes 'Big Love' on Podcast NetworkAdAge.com, March 7, 2006The New Hub for Original ‘TV’ ContentE-Commerce Times, January 24, 2006; TechNewsWorld.com, January 24, 2006; MacNewsWorld, CA, January 24, 2006Ads for Podcasts Being AuctionedThe Columbus Dispatch, January 23, 2006Auction to Set Prices for Podcast AdsThe Buffalo News, January 23, 2006Is the Web the New Hollywood?BusinessWeek Online via Yahoo! UK & Ireland Finance, January 23, 2006; BusinessWeek, January 22, 2006“Dear MPAA…..”BusinessWeek Online, January 19, 2006Friday Fodder: Week in ReviewiMedia Connection, January 19, 2006Podcast Ad Networks LaunchClickZ, January 18, 2006Podtrac Starts Online Auction for Podcast AdvertisingDigital Podcast News, CA January 18, 2006Podtrac Launches Podcast Ad AuctionMedia Buyer Planner, MD, January 18, 2006Internet Daily Auction to Determine Price of Podcast CommercialsMarketWatch, January 17, 2006; Investor's Business Daily, January 17, 2006Advertisers to Bid For Ad Space on PodcastsTechWeb via Yahoo!, January 17, 2006; InternetWeek, January 17, 2006; InformationWeek, January 17, 2006Podtrac Opens for Ad Sales and Starts First Podcast On-Line Advertising AuctionBusiness Wire via Yahoo! Finance, January 17, 2006; Digital Marketing, ElectricNews.Net, Ireland, January 13, 2006Who's Listening to Podcasts?eMarketer, January 9,2006Podcasts: A Guy Thing?CyberJournalist.com, January 5, 2006; ZDNet India, December 28, 2005; CNet, December 27, 2005Podcasting Strong Point Also Its LimitationAudio Graphics, OH, January 3, 2006Podcasting Still Mostly a Man's WorldSeattle Post-Intelligencer, January 2, 2006Podtrac Reports Podcast Demographics ShiftingPR Week, January 2, 2006Survey: More Women Tune In to PodcastsLinux Pipeline, December 30, 2005The Year of the PodcastSlate, December 30, 2005Podcast ExplosionKnoxville News Sentinel, TN, December 29, 2005Women Becoming More Interested in the Web, Says StudyPlayfuls.com, Romania, December 29, 2005Podcasting is Mostly a ‘Guy Thing’AdWeek.com, December 29, 2005Women Narrow the Internet Gender Gap, Survey FindsWashington Post, December 28, 2005Podcasts: Pretty Much Just for BlokesCNet.co.uk, December 28, 2005Podcasts: A Guy Thing?CNet News.com, December 28,2005Podcasts for Men Only?seattlepi.com Buzzworthy, December 28, 200578% of Podcast Listeners are MaleSurvey Strategiy, United Arab Emirates, December 28, 2005More Women Tuning Into PodcastsWebProNews, KY, December 28, 2005; InternetWeek, December 27, 2005; CMPnetAsia, Singapore, December 27, 2005; Personal Tech Pipeline, NY, December 27, 2005The Demographics of PodcastingDesignTechnica, December 27, 2005Men are Listening to Podcasts but Women are Getting Hooked TooBusiness Wire via Yahoo! Finance, December 27, 2005Only 11% of US Adult Internet Users Have Heard a Podcast Says…IT News Online, India, December 27, 2005Companies Looked to Organize and Monetize PodcastersVegas Buzz, December 5, 2005Indie Podcasting: Not So Independent AnymoreBusinessWeek Online, November 30, 2005Podcasting Riches -- Some amateur net radio shows have hit the advertising jackpotSan Jose Mercury News, November 28, 2005Search engines, ad services illustrate podcast explosionAssociated Press, November 17, 2005Companies Offer Ways to Monetize Podcasts, RSSEditor & Publisher, November 15, 2005New Partnership Offers Podcast StatsWebProNews, November 15, 2005Podcasting Roundup: Advertising Metrics and the Search for SolutionsPaidContent.org, November 14, 2005Podtrac Provides New MetricsMediaWeek, November 14, 2005Profits May Rock Podcasting WorldWired News, November 14, 2005Service Hooks Up Advertisers With PodcastersInformationWeek, November 14, 2005; InternetWeek, November 14, 2005Podtrac Launches First Advertising Infrastructure and Service for the Podcasting MarketYahoo! Finance, November 11, 2005; Podcasting News, November 13, 2005; Surfwax Personal Finance News, November 12, 2005Podtrac Launches Free Podcast Advertising ServicePodcast News, Podcast Advertising, November 12, 2005Device Tallies Podcast AudiencesThe Wall Street Journal, November 11, 2005Portable Media Expo - Leo Laporte Presents 'Podcasting Your Passion' KeynoteiPod Observer, November 11, 2005Internet Daily: Startup Podtrac Beats 'Podfather' to MarketMarketWatch, November 10, 2005Curry in Podcast Convention ClashWired News, November 8, 2005 |
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