Press Center

The Company:

Podtrac was created to provide a viable business model for the growing podcasting space. Podtrac is the first advertising infrastructure and service to enable podcasters to monetize their audio and video podcasts, and Podtrac is the first service to enable advertisers to confidently and easily measure, target, and buy podcast advertising sponsorships and advertisements. Podtrac provides a complete third-party podcast advertising infrastructure, including expert third-party measurement, demographic surveys, and content ratings -- all with no up-front fees. Podtrac provides the podcast industry with a complete advertising business model.

Free Podcaster and Advertiser Services:

Podtrac Demographics in Conjunction with MRI (Mediamark Inc.), the country's leading provider of magazine audience and multimedia research data for publishers, agencies and advertisers, brings the same demographic research that advertisers have in traditional media to podcast media.

Podtrac Audience Survey provides every podcaster with a web survey designed to collect the demographic and behavioral profiles of individual podcast audiences.

Podtrac Measurement Service provides third-party measurement of episode downloads and reach for any podcast.

Podtrac Content Rating System enables podcasters to self-rate their content based on five categories: All, Parental Control, Explicit, Graphic Violence or Pornographic. Podtrac provides audience feedback tools to monitor content ratings.

Podtrac Media Kits include a podcast profile, Podcast Audience Survey results, Podtrac Measurement Reports, identification of a Podtrac Measured Podcast, ad rates and revenue potential, and targeted relevant advertising and sponsorships.

Advertising:

Announcer Read Format offers a podcaster host-read, 15-second sponsor-like message within the first 90 seconds of the podcast, and a 30-second produced spot at the end of the podcast.

Produced Spot Format provides ad formats that are more analogous to traditional produced spots for podcasts produced in video format or podcasts consisting of content that is primarily distributed through traditional audio or video media.

Revenue Model:

Podcasters share a percentage of the revenue collected with Podtrac.

History:

Founded in 2005, Podtrac is privately held with headquarters in Washington D.C. and New York.

Executive Management:

Mark McCrery, CEO and Co-Founder
Robert Freeland, CTO and Co-Founder

Website:

www.podtrac.com