What is Podcasting?

Podcasting is a new way for artists, businesses, churches, independent journalists, media companies, organizations, or other entities to distribute content periodically to individuals by way of audio or video files. As with other communication vehicles, most podcast creators, or podcasters, develop a podcast around a topic of interest, personality, genre, brand, program, or mission, that makes it unique.

Podcasts are distributed through podcatcher software, podcast directories, and podcaster websites. Today, many podcasters offer their listeners or viewers new podcasts once a week, while some podcasters release new episodes once a day, or even multiple times a day.

People listen or view podcasts through desktop media players, podcatcher software, MP3 players, or through other digital audio devices. Podcast episodes range in length from three minutes to 60 minutes or more, with the majority of them within a 30-minute timeframe.

For more background on podcasts, see Wikipedia's definition of podcasting: http://en.wikipedia.org/wiki/Podcast