As your advertising partner, we match up your unique content with equally unique advertising for your audience. We also provide third-party podcast measurement - of particular value for attracting advertisers - free to any podcast. Check out Podtrac's complete suite of advertising and sponsorship services for your podcast, and register with Podtrac today.

A Complete Suite of Advertising Services for Your Podcast

Free Audience Survey and Free Third-Party Measurement

Free Podtrac Audience Survey

The reliable audience information that advertisers need to know

Advertising that's right for your podcast begins with an expert profile of your audience. That's what the Podtrac Audience Survey is all about.

This free web-based survey for your podcast is developed and analyzed by the advertising and research professionals at Podtrac, Mediamark Inc. (MRI), and Taylor Nelson Sofres (TNS). TNS is the largest custom research organization in the world, and MRI is the country's leading provider of audience and multimedia research data for publishers, agencies and advertisers.

Includes:

• A unique link so Podtrac can track and analyze responses specific to your podcast
• The demographic and behavioral profiles for your individual podcast audience that advertisers need
• Indexing of your survey results to the advertiser-valued "Survey of the American Consumer" published by MRI
• Analysis of important satisfaction drivers and special "gap scores" to identify areas to help you improve your podcast
• Copy and graphics to help you promote the survey via your website and podcast

Free Podcast Measurement

Attract more advertisers and sponsors with third-party measurement

Podtrac's Measurement Service is free to any podcast. It provides podcasters and advertisers with third-party measurement data not available anywhere else. These services will get you noticed by the world's largest advertisers through Podtrac.com. And best of all, the measurement services are free to every podcaster, for any podcast.

Includes:

• Higher awareness, consideration, and confidence from advertisers
• Topline stats for registered advertisers, more detailed data for you
• Easy to follow reports with the ability to spot important trends over time

Custom Media Kits

Your podcast professionally packaged and presented to advertisers

Packaging is everything, and this kit is professionally prepared and presented to leading advertisers through Podtrac.com. It's packed with the stats, facts, and insights advertisers need about your podcast.

Includes:

• Third-party podcast measurement data from Podtrac Reports
• Demographics of your listeners or viewers from the Podtrac Audience Survey
• A Behavioral Profile of your listeners or viewers highlighting special audience insights
• A Podcast Profile promoting all the important facets of your podcast that advertisers want to know

Advertisers, Sponsors, & Revenue

Ad dollars to provide a growing revenue stream for your podcast

A relationship with Podtrac can lead to superior ad sales for podcasts of all sizes and types. With ads, sponsorships and sales customized for your podcast, Podtrac maximizes revenues for you while protecting your audience's experience. It's confidence that only comes through Podtrac's expert podcast ad sales, audience profiles, podcast measurement, and packaging services.

Includes:

• Your podcast presented to the world's leading advertisers through Podtrac.com
• Confidence that Podtrac is maximizing revenue for your podcast
• Ads and sponsors specifically targeted and relevant to your podcast and its audience, for your approval
• Revenues for your podcast, with Podtrac sharing a percentage of revenues collected
• An advertising and sponsorship strategy that protects your audience's podcast listening or viewing experience